Alvin Jay asked:

Small businesses are the mainstay of the global economy and their presence helps to drive the fiscal year forward. Their presence alone contributed to over 60% of the economic international pie in developed and developing countries, a number that runs into several trillions of dollars. Starting a small business gives you an added advantage over the larger corporations in a sense that you are much more mobile, you don’t have to micro manage so much, you are not bound by international laws and business processes are don’t much easier internally. While this takes care of the mechanism of your company, we now have to look at the marketing ideas that small business have to churn out to ensure the floating point of the company remains above water. A small business is limited in a sense that it has a smaller budget and a much smaller share of the market, so it needs differing strategies. A small business cannot spend hundreds and thousands of dollars on large advertising campaigns or massive scale PR events, they have to be smarter in the way they market themselves and here are some of the best 5 small business marketing ideas there are.

You are limited by costs and thus the first thing you have to do is to make use of the cheap and the free. All your marketing strategies should have the word internet, virtual and cyberspace in them because with more than 6 million people logged in at any one time, you are missing out on the largest, cheapest marketing pie in the world. Using forums, websites, affiliate marketing (online), digital fax and email marketing, these are the prime real estates online that you should twist to your own ends. As long as your marketing efforts are above board then you have the best platform that has levelled the playing field for companies who are pumping huge amounts to get to a lot of people very fast. Word of mouth is also very important – however the methods behind getting that machinery to work is varied and can be quite vague. Also, using below the line forms of marketing like flyers and brochures are also a great way to market yourself – they cost a fraction of above the line collaterals and can be just as effective, depending on where you place your distribution choke points. Get a plan up and going and make sure that its budget closely matches what your small business can afford. Using alternative forms of advertising (in Japan, advertisers even sell the back ends of tissue wrappers) and guerrilla marketing as well as viral online campaigns. Look into having small scale events to get the word out.

Having a small business means you need to be smart when thinking of the appropriate strategy to use when formulating your marketing plan. Budget, budget and then budget some more, you would be surprised how effective some of these low cost methods are in getting your product known in the market place.

Massimo Damico asked:

Which small business marketing tip do you use to expand your business?

You may want to outsource part of your work because you don’t have the space, you have periodic busy periods, or you need more production to get orders out on time. Get these suggestions:

You could expand your market share by becoming a

middleman and offering your subcontractors products or

services. This will increase your business profits and

give you multiple income streams.

You won’t have to do time consuming tasks like

adding on new equipment or learning new software to

complete certain tasks. This will allow you to spend

more time testing your advertisements.

You won’t have to take the time to train employees.

This will allow you to spend more time working on your

marketing and advertising campaign.

You won’t have to interview employee candidates.

This will allow you to spend more time improving your

customer service, in return you will get more repeat

purchases.

You won’t have to buy extra office or work space to

complete certain tasks. You can use all the money you

save on other business expenses.

You won’t have spend money on employee costs like

taxes, medical, vacation time, holidays, workers comp.,

unemployment costs, etc. (These may vary depending on

which country you do business in.)

Give other businesses the option of selling your

product. It could be a simple joint venture deal or

an affiliate/associate program.

Learn sales ideas from reading and studying other

business’ advertising and marketing material. It

could be ads, brochures, tv ads, sales letters, etc.

You can speed up you order and delivery system with

the extra help. Your customers will appreciate the fast

service and you’ll have a higher chance that they will

buy from you again.

You can take on extra or large orders your business

couldn’t handle before. This will expand your market

share and you could also offer to take the work your

competition can’t handle.

You could get end up receiving orders from your

subcontractors. Your subcontractors may also tell other

people about your business.

Give your customers a surprise bonus for buying.

When you give customers more than they expect,

there is a good chance they will buy from you again.

Follow-up regularly with all your prospects and

current customers. When people see your ad more

than once they are more likely to buy.

The best small business marketing tip to make more orders is staying in touch with your current customers. Make more profits within your customers, do not invest your total resources and time to get new clients.

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Massimo D’Amico is an Italian computer teacher. He has invented a way for any website owner to get Google AdWords pay-per-clicks for free. Google AdWords | For Free

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Paul Flood asked:

Copyright (c) 2008 Paul Flood Marketing, LLC

Entrepreneurs know the importance of a targeted small business marketing strategy. Many make the mistake of doing what big advertisers do. Rock icon Meat Loaf is in a great commercial but the product and company selling it are easily forgotten. Learn a lesson on how not to advertise

Remember Meat Loaf (born Michael Lee Aday)? His album Bat Out of Hell, released in 1977, has sold nearly 40,000,000 copies and was on the charts for over 9 years. He is also featured in a new commercial that is running pretty frequently on TV.

The ad features Meat Loaf as a dad whose son is begging him to get him a cell phone. He’s singing about how he won’t run up the minutes. Personally, I am a fan of Meat Loaf and I like the commercial. He includes some lyrics and riffs from Paradise by the Dashboard Light, which I’ve always thought was a cool tune.

The other afternoon, I heard the commercial and started singing the tune in my head and realized I had seen the commercial several times and could not think of the company or brand of the phone! Now, I’m thinking this was a fairly expensive production because in addition to Meat Loaf, Tiffany is in the commercial and they are probably fairly expensive talent to hire.

After all of this expense, I couldn’t relate a brand or a product to the commercial! I kept an eye out for the next airing and saw it was for the AT&T GoPhone. Think of all the money spent on the ad. They did a lot of things right like using celebrity endorsements, a good tune and an entertaining spot. But it really made me wonder, why couldn’t I think of the company or the product?

What could you do differently if were considering a similar TV ad as one of your primary small business marketing tools ? For one thing, a bit more focus on the product instead of the production. You could easily think of special offers that would give prospects a reason to buy soon. I’ll bet a contest to have dinner with Meat Loaf or win a free “Bat Out of Hell” concert DVD would attract buyers. You would have a tracking mechanism to see how many inquiries and sales were generated. What if they had a toll free number, 1-800-MeatLoaf, to call and get a special offer and find out how to download the song to iTunes or even a ring-tone? The marketing folks could track response and the ROI on the ad. What if there were a contest to be in a commercial with Meat Loaf?

But instead, the focus was all on creativity and entertainment. I’ll bet the ad will even win an award but I still think ads should be written to sell the product now, not build a brand or win awards. My guess is that you can’t afford Meat Loaf in your ads but remember, when you do advertise, it’s about making money, not building your brand. Brands don’t put food on the table, sales do. When you spend money on marketing, either do it yourself of find a professional whose goal is to increase your profits and is willing to guarantee results, not just earn a commission.

The commercial may not be on TV too long but you can catch it on www.youtube.com. Search for Meat Loaf AT&T. This version is a 90 second commercial that does a better job of naming the product than the spot on TV but it still could have soooo much more potential as a source of REVENUE instead of a brand. When you think about branding as a strategy, ask yourself if you want to get your name out there or sell as much of you product or service as possible and build a strong and loyal customer list as quickly as possible.

For the small business marketing tools to add to your toolbox, go ahead and think about branding. However, your brand needs to be strong and you should strengthen it with incredible products and service or with your Unique Selling Proposition. Build your brand using marketing that creates prospects and leads. It is just as expensive to get your name out there with a compelling offer and reason for a client to buy from you now as it is to just get your name out there. The difference is the ROI. The Meat Loaf commercial offers no way to measure the ROI and small businesses can’t afford to throw scarce marketing dollars up against the wall and guess at the ROI.

Here is a powerful small business marketing tip when it comes to a brand-building strategy: If your financial planner came to you with an idea to spend $10,000 on marketing as an investment, you’d think, “What will my return be?because she is a trusted advisor. Use the same standards with your marketing, advertising and media reps. Ask the question: “What is my projected return and how does it compare to other marketing investments?When the rep tells you the value of impressions, ask for some statistics from other advertisers regarding the ROI of the ads and spots they are running?

After you watch the YouTube video, see if you can help me out. Why is Tiffany holding a leg of lamb when she enters the commercial set? Maybe there is some reference I don’t remember from Meat Loaf’s earlier days. He was quite a theatrical talent!