Profit Zing » Love http://profitzing.com Wed, 23 Dec 2009 20:51:42 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Home Business Marketing Secrets http://profitzing.com/home-business-marketing-secrets/ http://profitzing.com/home-business-marketing-secrets/#comments Wed, 12 Aug 2009 07:44:47 +0000 admin http://profitzing.com/home-business-marketing-secrets/ Tom McMULLEN asked:ezine2

If you want to make sales you need to do some home business marketing unless you are lucky enough to get all of your customers from word of mouth. Most businesses, no matter how large are not that lucky.

People from kids to 80 year olds now buy things on the internet. It is becoming second nature to compare product prices, and look at various merchants online before they actually make a purchase.

This is good news for business owners who are using the internet to make money. You can sell more, and make more money if you are being found online. So how do you do that.

First of all, if you do not have a website or blog of your own, you need to get one. Part of your home business advertising efforts will revolve around sending traffic to your site and you can not do that effectively using any old replicated or affiliate website.

When you set up your site make it easy to get around in. One mistake many business owners make is they clutter their site with useless junk that actually detracts from their main products. Solicit some outside opinions on your site as it is easy to fall in love with your work and be blinded to any problems it may have.

Another important factor to keep in mind is how fast does your site load. Slow loading sites lose visitors who will not wait around. They will leave and go somewhere else like your competitors.

If you are unsure about how to lay your site out look at what the top websites in your industry are doing. This should give you some ideas for your own website.

One more point to keep in mind is that everyone who visits your site will leave. It is to your benefit to have an opt in form where they can join your newsletter, or access a free report.

You will greatly enhance your home business marketing efforts if you capture information for future follow up. Imagine that you have thousands of visitors coming to your site everyday and only a small percentage will buy anything from you.

The best thing you can do is get as many names and email addresses to follow up with and turn some of those into future customers. You can not do that if you let everyone leave to never hear from you again.

So how do you get visitors to your website? You do that 2 ways.

1. Offline marketing

2. Online marketing

If your business has a strong offline presence already you can add to that by adding your website to any newspaper ads, yellow pages, radio, flyers, direct mail, your business cards, and so on.

It is amazing how many small businesses and home businesses do not have a website. You can use this to your benefit when you get one.

Online marketing can come in many different ways as well. Much of this will depend on your budget. Here are a few ideas.

1.Pay per click advertising with Google, Yahoo, MSN, 7Search and other pay per click search engine programs.

2. Article marketing where you either write, or hire a writer to write, articles about the niche your business is in. Include a bio box for your readers to find your website in.

3. Ezine advertising is a great way to cheaply reach thousands of readers who are on someone else’s list. This is great when you do not have a list of your own to email to.

There are many directions your home business marketing efforts can go. Always remember that the more eyeballs you have viewing your website the more potential business you can have.

]]> http://profitzing.com/home-business-marketing-secrets/feed/ 0 Business Marketing: The Most Important Aspect Of Your Business http://profitzing.com/business-marketing-the-most-important-aspect-of-your-business/ http://profitzing.com/business-marketing-the-most-important-aspect-of-your-business/#comments Fri, 17 Jul 2009 13:21:27 +0000 admin http://profitzing.com/business-marketing-the-most-important-aspect-of-your-business/
James Copper asked:


You’re currently at the situation where you have built up a company based on products or services that you genuinely believe will provide great earning opportunities. Before you get ahead of yourself, however, you need to gain the attention of the market to make them pay notice to what you’re selling first. And this is not an easy thing to do.

Here are 6 tips for your first attempt at business marketing:

It is not all about the money – Many business owners make the mistake of believing that the bigger and flashier a marketing campaign is, the more market attention it will gain. And true, and expensive advert will capture your market’s notice, but it may not retain it long enough for them to buy into what you are offering and to trust in you.

Don’t delegate – You should only trust yourself and your partners to build the marketing foundations to your company. Your employees can’t possibly know and love your company as much as you do, no matter how qualified the employees are. You can ask for advice from outside sources such as experts, and they can create a marketing business plan for you, but make sure that you work closely with them and don’t just wait for their outcome.

Be ethical in business marketing – Whatever you do, avoid using illegal or deceptive methods whilst carrying out your business marketing. If you want your company to be successful, you must learn to love and respect your customers. You may be tempted with quick money-making schemes but these won’t work for your business in the long term and it may lead to the company going bankrupt.

Don’t be shy – There’s no room for shyness in the business marketing industry. Now is the time to overcome your inhibitions and face the world. You will need to stand up for your company, if you want to market your business effectively. It is crucial to sound convincing and actively promote the many wonderful benefits you are offering. People want to be engaged, and the only way to do this is to be assertive and forthcoming.

Bring your target market closer – In business, you need to think of your target market as your own family. By doing this, you will gradually learn which ways to reach customers and keep them interested in your company’s products or services. It is important you learn everything about them including what they like and what they dislike. You should get to know them so well that you can almost perfectly predict how they would react in any situation.

Focus on benefits and not features – Remember this when it comes to business marketing as it is important. Make sure you focus on the benefits of your ad campaign or marketing strategy as apposed to the features of your product or service. Customers are more likely to remember how their life can be made better or easier by what you are offering, rather than how your product or service works.

One last point to note is that evaluating the results of your marketing strategy should be high up on your list of priorities for the business. One can always learn a large amount from past successes and failures and this knowledge can serve your company greatly.



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