Michael Laleye asked:


For those who wish to broaden their MLM network but don’t have the time, money, and energy to do so, a quick and dirty solution is to simply step up your advertising efforts. Take note that advertising does not necessarily mean putting up billboards or placing ads on the TV or radio. It also means doing a number of little things to help your clients recognize and remember you.

If you have advertised in any type of medium before, then you must aware that advertising costs can quickly pile up. If the advertising is done as part of a home business marketing campaign, you simply cannot afford to spend too much. If you did, the cost of building your MLM network will simply outweigh the potential benefits.

You may not have the resources to advertise to a national audience, but you certainly have the means to make people aware of what you are doing. There are many relatively inexpensive ways you can advertise. This article lists some of the alternatives that you can take to improve your visibility.

First, try printing out some flyers or stickers. Then, of course, you give them away. Flyers and stickers are very cost-effective, as you will only practically spend cents on each one. The real challenge will be to get people to notice them. If you now someone who is in advertising, ask them for advice regarding the templates of your mini-ads. If you don’t know anyone in the business, you can do it yourself – try to think of the ads that have stuck by you, and imitate the concepts behind them. Remember, the goal is to make you and your company interesting and unforgettable. You don’t want them to pick up a flyer or a sticker and instantly forget what it says – that defeats the purpose.

Second, advertise in the local paper. You might even start in your town’s local paper. Your MLM network’s foundation should include you, your loved ones, friends, and neighbors. Unless you have all the time in the world, it would be foolish to make the rounds one by one. Better to post an ad and have the people who are interested come to you. Again: make sure the ad is eye-catching and will make an impression on its readers.

Third, provide something for free. Obviously, when you give people something, they will sit up and pay attention. Whatever product you are offering in your MLM network program, experiment with giving away samples with potential clients. Chances are you’ll soon be showered with more attention than you usually would care to have. In the MLM network marketing business though, attention is what you want.

By using these three simple advertising ideas in your home business marketing campaign, you will boost the number of people who will become interested in joining your MLM network.

Nate Stockard asked:


What is marketing?

Marketing is defined in many different ways according to who you ask, but all responses usually are part of the same answer: marketing is a combination of all of the activities you implement or participate in which help promote, brand, and sell you product, service, or business.

Why is marketing important?

Many small business owners feel sales is the most vital part of their business. Sales are very important, but your brand, image, and, ultimately, marketing determines your customer loyalty and growth of your business. Marketing establishes the basis for your sales strategy and how you will close sales.

What does marketing cost?

Small business owners are confronted ever day with sales pitches for various costly marketing activities. Most small business owners see marketing as an expensive business component they just can’t afford. This is not true. In fact, small businesses can’t afford to overlook marketing, and it doesn’t have to drain the bank account either. One of the best forms of marketing that is very affordable is a consistent and professional image. Elegant business cards, matching letterhead, and an informative and effective website are just a few pieces of a small business’ tool box that can do much more than a high-dollar advertising campaign.

How do small business owners create a consistent and professional image?

The first thing a company will create is a name. There are many steps before this point, but this is the first product. Next, comes a unique logo that conveys the right image. Once the marketing package has these two pieces, consistency becomes the primary focus. Small business owners usually put off the rest of the basic building blocks until they can put it off no more. At that point, professionalism and consistency goes out the window in favor of a quick answer.

The right way to approach this issue is to prepare on the front end. Following the name and logo stage, the small business owner must push on. Create the right business card, elegant letterhead, useful brochure, and quality website. By creating all of these things at the point in the start-up process, all of the basic components of your marketing become consistent, professional, and effective from the start.