All Entries Tagged With: "strategy"
Small Business Marketing Assessment: is Your Marketing Time Sacred?
Kendall Summerhawk asked: You’ve heard it before, right?How you’re supposed to work on your business instead of in your business? Sounds good, but how on earth do you make that happen when you’re already stretched thin trying to get everything done in your day?Carving out time to consistently work on your woman-owned business is actually [...]
Small Business Marketing: What Puts you Closest to the Money?
Kendall Summerhawk asked: Do you know what most women entrepreneurs bring with them when they start their own business?The notion that being busy means being productive.Nothing could be farther from the truth!As I warn my business coaching clients, this faulty (and even dangerous) notion is a hold-over from the days of working at a j-o-b.You [...]
Does Small Business Marketing Need Much Planning?
Nate Stockard asked: Small business marketing is small, as noted by the name, but too many times business owners think that small business marketing is too small for planning, budgets, or strategies. Since small businesses usually have little or no marketing budget and are concentrating on just keeping the doors open, owners, more times than [...]
7 Costly Small Business Marketing Mistakes Every Entrepreneur Must Avoid
Robert L Moment asked: Everybody makes mistakes and entrepreneurs are no exception. But for an entrepreneur with a limited budget, committing mistakes too often can be very costly. It is an open secret in the business world that most of the mistakes that can be committed in business have been committed; so why not [...]
Positioning in Small Business Marketing
Babubyname asked: Positioning is another one of those marketing jargon words that everybody throws around and is important to understand. It’s also important to understand how positioning specifically applies to your small business marketing.Basically a marketing position describes your unique place in the market. The key word here is unique. What makes you different from [...]
Basic Small Business Marketing Principles
Nate Stockard asked: What is marketing?Marketing is defined in many different ways according to who you ask, but all responses usually are part of the same answer: marketing is a combination of all of the activities you implement or participate in which help promote, brand, and sell you product, service, or business.Why is marketing important?Many [...]
