Jagraj Singh Gill asked:


Copyright © Jagraj Gill

http://www.payitforward4profits.com/jaggiegill

Business to business marketing – internet style – is not a new concept. As a matter of fact, the idea of having two or more businesses help to promote one another is a tried and true idea that has resulted in numerous profits for those involved. Savvy business owners and operators understand the inherent value brought to their establishment by business to business marketing; internet sites offer another dimension that will permit these business owners to continue their networking efforts in the virtual world that the ‘Net provides.

For example, a brick and mortar company – such as a dog grooming business – will be able to benefit from displaying advertisements at the local veterinarian offices. Dog owners are most likely to consider taking their animals for a professional grooming to such an establishment, especially if it comes recommended by their local vet. Conversely, the clients of the dog grooming business will be most likely those who need a veterinarian for their pets, and they may trust the vet recommended by the dog groomer who already has an established relationship with them. The same concept applies to business to business marketing; internet simply adds a new dimension to

the transaction.

For example, the local dog groomer as well as the veterinarian may both have websites. This will permit for further business to business marketing, internet style. Since the services provided by the dog groomer and veterinarian only tangentially overlap, they are not in competition with one another, but instead will be able to market business to business in the truest sense of the term. Yet if the dog groomer wants to take the business further on the ‘Net, the business to business marketing internet connection will need to be made with other entities such as dog fancy magazines, animal shelters, and other groups that are not in competition with one another.

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Jeffrey Houdyschell asked:


Business to business marketing online Internet style. This is not a new marketing technique. In fact, the design of having two or even more businesses help to endorse one another products and services is a tried and true method that has provided profitable results for most entities involved. Knowledgeable business owners and webmasters recognize the enormous value brought to their company by business-to-business marketing. Marketing online offers another dimension with enormous reach that will allow businesses to continue their networking efforts in the virtual and viral world that the Internet provides.

Lets say for example that a brick and mortar company like a dog grooming business will benefit and gain customers from displaying advertisements at the local veterinarian offices. Dog owners, who trust these veterinarians are more likely to take their pets for a professional grooming to a business recommended by an already trusted establishment, like their local vet. On the other hand, the clients of the dog grooming business will be most likely those who need a veterinarian for their pets, and they will most likely trust the vet suggested by the professional grooming business who already has an reputable relationship with them. The same concept applies to business-to-business marketing; The Internet simply adds a new aspect to this method.

If the local pet grooming business and the veterinarian both have a website it will permit for further business-to-business marketing, Internet style. Since the services provided by the pet grooming business and veterinarian only tangentially overlap, they are not in direct competition with one another, but instead will be able to do business-to-business marketing online in the truest sense of the term.

These businesses could then continue with this business-to-business marketing method with other related businesses. For example the Pet grooming business could establish a relationship with pet magazines, animal shelters and other groups that are not in direct competition with each other.

This form of business-to-business marketing has become commonplace online and savvy webmasters and business owners have been taking advantage of this viral marketing method in many different forms. Website owners will cross promote each other’s products, services and business opportunities to each others subscribers lists in an email marketing campaign. Or just place ads on each other’s websites.

Finding these business-to-business marketing opportunities are not as hard as you would think. Perhaps you are starting a new website promoting your own type of network marketing opportunity and need a professionally designed website. The design company you hire to design your website could benefit from new people you recruit into your new business. Just as you could benefit from people looking for website design that need a business to promote on their new website.

So now you have your new network marketing website designed and need to add content to it. You then hire a ghost writer, establish a relationship and before you know it they are sending you prospects and you in turn send them back to first the website design company and then to the ghost writer. All of related but non-competing businesses start benefiting from the viral nature of business-to-business marketing online. Next you need your site optimized for the search engines, OK, OK, I’ll stop now, but you get the picture right?

These are highly viral and lucrative methods that all involved can benefit from. The next time that you do business with another business remember to look for the business-to-business marketing opportunity.