Profit Zing » truth

Small Business Marketing: What Puts you Closest to the Money?

admin — Sat, 05 Dec 2009 02:55:03 +0000

Kendall Summerhawk asked:

Do you know what most women entrepreneurs bring with them when they start their own business?

The notion that being busy means being productive.

Nothing could be farther from the truth!

As I warn my business coaching clients, this faulty (and even dangerous) notion is a hold-over from the days of working at a j-o-b.

You see, at a job, you’re paid to show up and stay busy. What people do at their jobs is rarely connected with actually bringing in new clients or making money.

But when you work for yourself, EVERYTHING you do MUST be tightly connected to getting and keeping new clients. Period.

Which means handling things like most emails, filing, problem solving (unless it’s solving your clients’ problems), administrative trivia, surfing the ‘net, sorting your Outlook files, paying bills, fiddling with your website, creating brochures… are a waste of time. These tasks don’t put women entrepreneurs closest to the money; they pull them away from it!

Here are my top favorite tasks that I do nearly every day to put me closest to the money:

Small Business Marketing Strategy #1: Write an article.

Not crazy about writing or not sure what to write about? One of the tips I shared in a recent Success Circle Marketing Makeover call is to write like you are having a conversation. Pretend you are chatting with a good friend about a very specific topic.

Small Business Marketing Strategy #2: Send a “thinking about you” card…or two!

Why not surprise a client, referral source, another woman entrepreneur or prospective client with a friendly “keep in touch” card? They will feel special…and think you are too!

Small Business Marketing Strategy #3: Send a press release written as a mini-article.

Think a press release is only to announce an important event? Nope! Take one of your articles, trim it down to 250 words and add your author’s bio. You can use this strategy to send one a week.

Small Business Marketing Strategy #4: Record a free audio tip for your website.

Even better, transcribe it and post it on your website as a viewable option. Google will love your site for adding fresh content.

Small Business Marketing Strategy #5: Make your first (or next) information product.

Keep it simple and get your information product done now! The credibility and leverage you gain will tremendously boost your business. Example: one of my Platinum Inner Circle clients created a $9.95 eBook on a popular topic. The result? This woman entrepreneur received dozens of sales and several new clients worth many thousands of dollars. Nice!

Small Business Marketing Strategy #6: Ask to be interviewed or to interview an expert.

Interviews are easy to set up. They increase your credibility, widen your exposure and raise your expert status, whether you’re the expert giving the interview or conducting the interview. Choose someone you respect. Call to ask for the interview (you’ll be surprised how often you’ll hear “yes”.) Then record the interview and offer it as a mp3 file on your website.

My business coaching challenge: make a stand for doing ONE small business marketing strategy each day, and then integrate your action into your daily routine.

This is how you’ll go from being busy to becoming successful… with a lot more time to enjoy!

Small Business Marketing Opt in List Secrets. Building a Cyber Business by your Small Business Marketing Opt in List

admin — Sat, 24 Oct 2009 15:35:18 +0000

Jd Stratis asked:

Before revealing the beneficial reasons of the small business marketing opt in list, you must recognize the false beliefs that must be understood prior to embarking on growing a small business marketing opt in list. Being in the dark about small business marketing opt in list secrets will be a hindrance towards your profitting well from your business.

Realize that hardly any business people even use small business marketing opt in email marketing, much less build an actual small business marketing opt in list.

Small business marketing opt in list email is one of the most effective marketing practices nowadays chiefly because virtually all people use email.

Small business marketing opt in list email marketing campaigns can offend a lot of people. The ethical way to surmount this quandary is from practicing permission-based marketing. You will have infinite more success if you’ve been allowed permission from an small business marketing opt in list to email a person something.

It makes no sense to email Spam. The way to winning in this area is to solely send email to those who have become members of your small business marketing opt in list. It is paramount to fully understand the process to know how to build a profitable small business marketing opt in list.

The truth about constructing a small business marketing opt in List.

Once you know the truth about small business marketing opt in list marketing, here’s how one can benefit from employing the power of email marketing campaigns – creating your own small business marketing opt in list. Building a small business marketing opt in list isn’t always easy particularily for those lacking the knowledge.

Here are a few tips on how to win with an small business marketing opt in list email marketing endeavour.

1. Reasoned Collecting of Data

Realizing which data to extract from your list will help you in lowering costs and/or make sales flourish. Systematically create a system that rewards your visitors and encourages them to provide the info you need. Overload of data is not good. Whilst establishing a small business marketing opt in list, only try to capture their name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.

2. Suitable Start-up

As in any business endeavour, doing isn’t planning…doing is doing! This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. Stop thinking and start doing. It’s a good thing that numerous methods, usually inexpensive, abound to speed and facilitate the building up of one’s small business marketing opt in database.

Maintaining proper records of your small business marketing opt in database can pose a problem to some.Opt-in Technology and quality sources should be employed in making this function of your marketing more controllable. The best quality groups of opt-ins with the greatest results should be taken noted of.

5 Ways To Improve Your At Home Business Marketing And Attract More Prospects

admin — Tue, 07 Jul 2009 07:48:51 +0000

Dean Caporella asked:

One of the vital aspects of growing a home business is marketing. Too many overlook this and the truth is, if you are not promoting, you’re dead in the water.

Network marketers need a steady flow of prospects to survive and finding an at home business marketing solution is key to their survival. It doesn’t need to be complicated. The best and most cost effective way of promoting is article marketing.

Articles are priceless as a promotion tool for your business. Did you know unlike a paid campaign which ends once you stop paying articles continue marketing for you long after you’ve written them. We call them our own team of salesmen which keep flying the banner for us years after being published.

If you think you cannot write then think again. In this article, we outline some writing tips to help boost your at home business marketing efforts.

1. Create a steady and consistent schedule. Unless you are producing a consistent stream of content promoting your business then you’ll get haphazard results. We suggest you produce at least ten articles a month for your network marketing business.

2. Make a commitment to write on one or two particular days a week. Writing ten articles a month is not a massive task. It’s just over two per week. Make one day a week your writing day. If you produce ten pieces a month then that will give you 120 articles for the year all doing one thing, promoting you and your MLM business.

3. Set yourself a challenge each time you sit down to write. That is, to create some urgency, give yourself a set amount of time to write the article. For example, if you think you can produce it in 30 minutes then challenge yourself to create it in that time. It’s amazing how efficient your brain becomes when it is given a time and end goal to meet.

4. Create a list of topics ahead of time you’re going to write about. That is, produce a list of keywords around your business. When you’ve done this, then come up with at least two secondary keywords for each main word. Knowing what you’re going to write about ahead of time simply cuts out any chance of wasting time and procrastination.

5. Organize someone to become you’re accountability mentor. This is a great process and will have a big impact on your at home business marketing efforts. It works simply by stating your goals for any given day or month to someone and then checking in with them to declare your work. Your accountability partner needs to be someone you don’t like letting down; even someone you fear a little as this can really kick your urgency mode into high gear.