Profit Zing » web http://profitzing.com Wed, 23 Dec 2009 20:51:42 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 Get the Most of Your Internet Marketing by Creating Your Own Business Marketing Blog http://profitzing.com/get-the-most-of-your-internet-marketing-by-creating-your-own-business-marketing-blog/ http://profitzing.com/get-the-most-of-your-internet-marketing-by-creating-your-own-business-marketing-blog/#comments Sun, 22 Nov 2009 19:52:09 +0000 admin http://profitzing.com/get-the-most-of-your-internet-marketing-by-creating-your-own-business-marketing-blog/
Tammi Metzler asked:


If you haven’t been hiding under a rock for the last few years, you’ve probably heard people talking about blogging for both business and pleasure. But you may have no idea what blogging is or how to get started. Well, I’m here to tell you.

Keeping a business marketing blog can do wonders for your business, both by driving traffic to your web site and by establishing you as an expert in your field.

I’m getting ahead of myself, so let’s start at the beginning. What is a blog, you ask? According to Wikipedia.com:

A blog (an abridgment of the term web log) is a website, usually maintained by an individual, with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse chronological order. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

What does this mean for you, the small business owner?  Blogging isn’t typically a method to get clients now; it’s more of a branding practice to get your name out there. Search engines love blogs because of the fresh content. With that being the case, a blog can bring new visitors to your site, and your regularly updated blog content can keep interested visitors coming back to your site to check out what’s new. Eventually, those interested prospects will start to see you as an expert, and the next time they need what you’re selling, they’ll remember you. 

The hardest part is coming up with fresh content for your blog. You can’t write a blog post once every two months and expect to have any favorable results. There’s nothing worse than a silent blog, so if you think you lack the time to maintain one, you’re better off exploring other options, whether that be looking into other internet marketing methods or hiring a copywriter to take care of the dirty work of actual getting your thoughts down into writing (yes, we do exist, and we can transform your knowledge and experience into interesting content that will attract the attention of your potential customers). If you can commit just a few hours a week to posting at least two blogs (or if you’re ready to hire a copywriter to take on this task for you), read on for more information about this increasingly popular marketing method.

Quite frankly, a small time commitment each week leads to the possibility of greater exposure for your business. Which means more interested customers are stumbling onto your web site, which means a higher chance of sales. It’s really very simple!

But maybe you’re not a writer, so it’s not that simple after all. If you find yourself staring at a blank page when it’s time to write your posts, take a moment to think about the questions your customers regularly ask you. For instance, let’s say you’re a financial consultant and people constantly ask you the easiest way to create a budget so they can pay their bills and still have fun money left over. Jot down the top ten tips that you would give your customers and describe each one in detail in its own blog posts. Just like that, you’ve got your first ten blog posts. If you post twice per week, you’re covered for five weeks!

Don’t let that stop your creative wheels from turning, though, because those five weeks will be gone before you know it. Keep looking for new ideas, and be sure to write them down as they come to you. You don’t want to be stuck scrambling for new material on a moment’s notice – you can bet your creative muse will be on vacation just when you need it the most!

I know what you’re thinking…”Sounds interesting, but how much is this gonna cost me?” Nothing more than your time, my friend. You can set up a new blog in mere moments with no out-of-pocket expense. Check out www.blogger.com or www.wordpress.com for a few free blog options. Yep, that’s right – FREE. Doesn’t get much better than that.

Or maybe you’re concerned about the technological aspect. Have no fear; you don’t have to know HTML code (or even know what that is) to create your own blog. The programs mentioned above do all the behind-the-scenes work for you, so all you have to do is start typing. What are you waiting for?

The next time you find yourself with the desire (or the need) to grow your business, consider the increasingly popular world of blogging to get your name in front of potential clients.

Happy blogging!



]]> http://profitzing.com/get-the-most-of-your-internet-marketing-by-creating-your-own-business-marketing-blog/feed/ 0 What you Need to Know About … Small Business Marketing on Line http://profitzing.com/what-you-need-to-know-about-%e2%80%a6-small-business-marketing-on-line/ http://profitzing.com/what-you-need-to-know-about-%e2%80%a6-small-business-marketing-on-line/#comments Mon, 07 Sep 2009 11:12:42 +0000 admin http://profitzing.com/what-you-need-to-know-about-%e2%80%a6-small-business-marketing-on-line/ Dawn Abraham asked: affiliate-marketing

I’m going to share with you a few important tips to Small Business Marketing on line and making it a success. You have your business idea and you have a business plan, now you want to know the best way to marketing an on line.

If you follow these beginning tools, you will have built a foundation in which you can triple the income you are now making. If you’re in the category of zero income then these tools can start producing income for you soon after you implement them.

Build a list of targeted prospects

You want to start to build a list of targeted people that are interested in your business. All you need is their e-mail address and first name. Growing this list is priceless. Once you have this list you have gathered interested people who have an attraction in your online business.

Here are a few ways to gain this information.

1.Offer a free newsletter

2.Offer a survey that takes their name and e-mail address

3.An opt-in box when they arrive on your site that gives them access to something free if they register their e-mail.

Small Business Marketing on Line … with a Newsletter

Offering a newsletter can be a wonderful way to gather prospects and keep in touch with them on a regular basis. People may go to your web site once like it, not have time to really go through it and have the best of intentions to return and they most likely forget.

With a monthly or weekly newsletter you can remind your visitors of your web site along with letting them know what is new this month. If you have a new product to launch you can include links back to your web site where your products are.

My recommendation is to offer something of value in each newsletter so people will open it and share it with their friends as well. This will also help you to build confidence with your new prospects. They will see what you have to offer by giving them a sample every month or week of your knowledge and information about your topic of expertise.

Make sure your newsletter is offered on your homepage as well as your secondary pages. Give away a free e-book if they sign up. It will pay off in the end to have a large targeted list of customers that you continue to market to on a regular basis.

Small Business Marketing on Line… The Survey Says…

They are many types of surveys that you can generate that will help you gather significant information about your prospects, this way you know what they like and what their needs are. Questions your survey can ask; what is your biggest problem? What would you like more of? What would you like less of? Gather as much information as you can so you know what to market and how. This way you know what to deliver because they told you what they need.

This is a valuable tool that you will want to put to use. It takes all the guess work out of what your prospects want to see from you.

Small Business Marketing on line … with Free Take-A ways

Offering something of value for free to collect a targeted prospects e-mail will be one of the best things you ever did. If you give away some wonderful information you put together in a e-book and include it as a down load when they sign up for your newsletter, you have only taken the time to write the e-book after that your work is done and you have gathered many valuable contacts you may not have had otherwise.

If E-books aren’t your thing then give away a free MP3. You can have an informational MP3 that may offer tips ideas or teach something along the lines of the theme of your web site.

If you offer a service you can give a free day or an extra day or so for signing up for your newsletter. You can offer a 20% discount for signing up. This way you get a new client and their e-mail address.

For more information on small business marketing sign up for my FREE newsletter! I give free tips and information like these that you will love! ?

What we think about expands

]]> http://profitzing.com/what-you-need-to-know-about-%e2%80%a6-small-business-marketing-on-line/feed/ 0 How Virtual Assistants Can Amplify Your Business Marketing http://profitzing.com/how-virtual-assistants-can-amplify-your-business-marketing/ http://profitzing.com/how-virtual-assistants-can-amplify-your-business-marketing/#comments Tue, 25 Aug 2009 16:30:58 +0000 admin http://profitzing.com/how-virtual-assistants-can-amplify-your-business-marketing/ Stephanie Fish asked: virtasstlh2

Perhaps you’ve got a small business and it’s been thriving with your own marketing and research efforts. But if you want to boost your business marketing, consider the services of a virtual assistant.

Virtual assistants who’ve been trained and experienced in marketing research and business marketing — particularly through the Internet — can be invaluable to growing your business. It would take time for you to learn and do everything yourself, time that you could put to better use by focusing on the aspects of your business that you enjoy and are an expert at.

For example, not everyone is adept at using Web 2.0 for business marketing. Besides, it can eat up a lot of your time every day. Wouldn’t you rather use that time to develop your business in other ways or even relax and enjoy your family?

Here are a few marketing and research tasks that a virtual assistant can perform for you:

* Promote your business in social networking sites, a very time-consuming task

* Produce a podcast which will expand your business’ web presence

* Look at competitors’ websites and report on what they’re doing – so you can analyze what your competitors’ approaches and come up with strategies to outdo them

* Find information you need to grow your business, such as identify affiliate programs that are relevant to your business and could increase your market reach

* Look for websites or blogs relevant to your business where it might be profitable for you to advertise your products or services

Could you do all this yourself and still live the life you want? Probably not. Yet these things could take your business to the next level and ultimately increase your income. You should certainly be familiar with these processes in order to effectively hire and supervise somebody to do them for you. However, you don’t have to do them yourself.

Let a virtual assistant declutter your mind of the minute but essential details of business marketing and research. Then you can focus on work that have greater impact on your business, such as monitoring and evaluating your marketing efforts and those of your competitors, formulating strategies, and mapping out growth directions.

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